Google & Search
Google Ads, AI Mode, search optimization, and discovery for Shopify stores
Shopify Product Schema Markup (Get Stars, Prices, and Stock in Google Results)
Your competitor’s Google listing shows star ratings, prices, and “In Stock” badges. Yours shows a plain blue link. Same product. Same quality. But they get the clicks because their listing looks more trustworthy at a glance. The difference is product schema markup, and it’s one of the highest-ROI changes you can make to your Shopify […]
UCP vs MCP vs A2A: What These Protocols Mean for Your Shopify Store
Five different protocols now control how AI agents find, recommend, and sell your products. If that sentence made your eyes glaze over, you’re not alone. The agentic commerce protocol landscape is moving fast. Google launched UCP in January 2026. Anthropic donated MCP to the Linux Foundation. OpenAI and Stripe built ACP. Google added AP2 for […]
Shopify Collection Page SEO That Actually Ranks for Commercial Keywords
Most Shopify merchants pour hours into product pages and blog posts but completely ignore the pages that actually rank for the keywords that bring in revenue: collection pages. Here’s why that’s a mistake. 70% of ecommerce clicks go to long-tail keywords (Embryo, 2025), and collection pages are the natural landing pages for those searches. When […]
Zero-Click Commerce on Shopify (How AI Agents Buy Without Visiting Your Store)
Last month, a customer bought an $89 skincare set from a Shopify store. The store owner never saw the visit. No pageview in GA4. No add-to-cart event. No checkout session. The entire purchase happened inside ChatGPT. This is zero-click commerce, and it’s already changing how products get discovered and sold on Shopify. Here’s the short […]
ChatGPT vs Perplexity for Product Search (What Shopify Merchants Actually Need to Know)
Your customers are already asking ChatGPT and Perplexity to find products instead of typing into Google. Traffic to U. S. retail websites from generative AI sources jumped 1,200% year-over-year in early 2025 (Adobe Analytics, 2025). That’s not a trend on the horizon. It’s already reshaping how products get discovered and purchased. ChatGPT has 800 million […]
Google Is Putting Ads in AI Mode: What Shopify Merchants Need to Know
Google just announced it’s bringing ads directly into AI Mode, the conversational AI search experience that launched in 2025. The February 11, 2026 announcement from Vidhya Srinivasan, VP/General Manager of Ads & Commerce, confirms what many suspected: AI-powered search is becoming a paid advertising channel. For Shopify merchants, this changes the game. If your products […]